Do you see a Pattern?
Do you see a pattern? I watched the film Body of Lies last night. The leader of the CIA said to his agent ‘we are very solutions focused organisation….We need results’. His result was nearly the death of Di Caprio’s character, while the seemingly more obtuse and relational activities of the Jordanian intelligent [...]
Read moreCaution: Discounting is not the answer
There are two ways to go in selling – cheap and lots, or well priced and valued. Here’s an article and a video that helps thinking getting us to define ‘why’ we sell is a great start. Article – http://bit.ly/9SqXEp Video - http://bit.ly/aISdts Another mistake is to not pay attention to what the client actually wants [...]
Read moreMarketing -you Personal Brand?
Part of Marketing should be thinking about “Personal Branding’. Personal branding goes beyond strength finding and develops your core from the external perspective. Harvard Business Review on this subject says: Building a strong leadership brand requires that companies follow five principles. First, they have to do the basics of leadership—like setting strategy and grooming talent—well. [...]
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