E Book from Michael Major on branding

7 Pillars To Build Your Brand by Michael G Major

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Do you see a Pattern?

Do you see a pattern? I watched the film Body of Lies last night.  The leader of the CIA said to his agent    ‘we are very solutions focused organisation….We need results’. His result was    nearly the death of Di Caprio’s character, while the seemingly more obtuse and  relational activities of the Jordanian intelligent [...]

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Caution: Discounting is not the answer

There are two ways to go in selling – cheap and lots, or well priced and valued. Here’s an article and a video that helps thinking getting us to define ‘why’ we sell is a great start. Article – http://bit.ly/9SqXEp   Video - http://bit.ly/aISdts Another mistake is to not pay attention to what the  client actually wants [...]

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Marketing -you Personal Brand?

Part of Marketing should be thinking about “Personal Branding’. Personal branding goes beyond strength finding and develops your core from the external perspective. Harvard Business Review on this subject says: Building a strong leadership brand requires that companies follow five principles. First, they have to do the basics of leadership—like setting strategy and grooming talent—well. [...]

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Warning -Exec ‘Out of Order’

I have a theory that most of us are only really (capital R) good at one or two things – and probably at our core, just one. But in practice CEOs and SME directors are expected to be able to read balanced scorecards, coach their staff, understand every financial report, be social media savy, while [...]

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Stuff 3

Download now or preview on posterous More Stuff #3.pdf (2369 KB) Posted via email from Simon’s posterous

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Fundamental Attribution Error?

What you see is often not what you get! I’m a believer in Blink and other books that encourage your intuitive nature to pick up who you are working with and make decisions based on your gut. In fact most of my business life I’ve worked from an entrepreneurial spirit seated in this part of [...]

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Special invite to people linked to me

Download now or preview on posterous MGD_Invitation_David_Hutton.pdf (218 KB) Posted via web from Simon’s posterous

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